The Town of Islip’s Office of Economic Development (OED) offers a wide array of services and benefits to help companies establish or expand their businesses in Islip.  Our mission was to move the OED into the spotlight as one of the Town of Islip’s key divisions, and to build greater awareness of its many incentive packages and services. We began with a total rebrand across all media. Once finished, we developed a fully integrated plan, including radio, print and digital advertising, plus social media, printed collateral and email marketing, which moved audiences to visit the new site to learn more about setting up shop in Islip.