Sanna Mattson MacLeod Receives Global Village Folio Award for “Suffolktime” Social Media Campaign

SMITHTOWN, NY (May, 2010) Sanna, Mattson, MacLeod, Inc. announces it has received the Global Village Folio Award from the Fair Media Council on behalf of the agency’s client, Suffolk County Department of Economic Development and Workforce Housing. The award is for the Department’s “Suffolktime” social media campaign, which was developed, and is managed by, SMM.

With the tagline, “Suffolktime...make it your time!” the campaign employs Facebook and Twitter to provide a steady stream of information about Suffolk County’s range of natural gifts and cultural riches that can be enjoyed all year round. Highly successful since its introduction, Suffolktime actively engages its members by inviting them to share their own experiences, photos and videos.

For 2010, the Folio Award categories were expanded to include and reflect the rapid rise of social media as a way to deliver important news and information to communities. According to SMM president Charles MacLeod, “Social media have emerged as a powerful tool when it comes to leveraging the marketing budgets of our clients. It offers cost-effective options for building brand and market share, and allows savvy marketers to create a virtual village for their community.”

The Fair Media Council is a 501c not-for-profit organization that advocates for quality local news coverage, and is comprised of more than 200 New York businesses.

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