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| Bernadette Costello |
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Bernadette is a seasoned account supervisor with more than 20 years of diverse advertising experience on both the agency and client sides. Prior to joining SMM, she managed the marketing budgets of eight separate product brands for a major eyewear manufacturer. Bernadette was responsible for developing and implementing sales promotions, point-of-purpose displays and sales support materials, along with catalog production and direct mail programs. As an account manager for another Long Island advertising firm, she coordinated national advertising campaigns in 130 markets for Sterling Optical and its franchisees, while also managing several college, hospital and corporate accounts. |
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