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Suffolk County, with one of the largest police departments in America, is committed to diversity in its ranks. For the last two exams, SMM created successful, integrated television, radio and print advertising campaigns to motivate female and minority candidates to register for the test.
The television spot leveraged a modest production budget by combining dramatic close-ups of actual police officers and driving background music to present the many different and exciting career opportunities offered by the Suffolk County Police Department. More than 27,000 applicants sat for the exam, of which 17% were females and 24% were minority candidates. |
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